McKinley Siegfried

A collaborative consultant and gifted strategic storyteller, McKinley brings ten years of diversified experience in sales, brand positioning, messaging, and account management to every engagement. She is an expert in driving alignment and buy in among leadership teams by facilitating workshops that result in game changing brand strategies for her clients.
McKinley’s experience spans multiple industries including AI, cannabis, cloud computing, consumer tech, CPG, crypto, cyber security, healthcare, HR tech, insurance, marketing tech, and venture capital, among others.

She has worked with many start ups, helping founders refine their vision, simplify their brand message, and go to market with a strong positioning strategy. She has also worked with many mid to large sized companies, helping executives maximize the value of their assets and communicate their brand story with clarity and precision. This diversity in clientele is McKinley’s superpower, as it gives her the ability make connections others cannot see and bring a fresh perspective to every conversation.
McKinley is a Silicon Valley native and currently splits her time between the US and New Zealand, her husband’s home country.